Consumer Health in Transition: Personalisation, Trust, and Sustainability
The Consumer Health sector faces a rapidly evolving landscape shaped by rising demand for personalised and science backed wellness products. The need for seamless digital engagement across channels and increasing regulatory scrutiny, particularly for cross border e-commerce and digital health solutions is prevalent.
Companies must also address mounting pressure for sustainability through ethical sourcing, eco-friendly packaging and transparent supply chains. All while accelerating speed to market and maintaining rigorous standards of quality and compliance. Building consumer trust through transparency, robust claims substantiation and strong data privacy practices remains essential for fostering brand loyalty and achieving sustainable growth.
