Introducing Joia
Joia brings over 25 years of global R&D and innovation leadership across FMCG and food and beverage, with deep expertise in disruptive innovation strategy, product development, and capability building. She cuts through complexity to align R&D, commercial, and operational teams around a common direction. Her approach centres on building consumer-centric, holistic innovation portfolios and developing open innovation programs through ecosystem and strategic partnership engagement. The result is outsized growth and market wins for global FMCG companies.
Sector and Service Expertise
Joia’s sector experience spans FMCG, food and beverage, and consumer products, with particular depth in personal care and grooming at P&G and outdoor consumer products at SharkNinja. She supports Skarbek’s Innovation Fitness, Transformation & Change, and People & Capability Building programmes, bringing operator-level credibility to every engagement. Having built and scaled R&D organisations across North America, Europe, and Latin America, she helps clients diagnose where innovation is breaking down, build the systems and talent to fix it, and deliver industry-leading growth.